Why more and more Small Businesses are hiring Virtual Assistants

Updated: Oct 18, 2020

Small businesses survive because they can be nimble. They find a niche, they differentiate, innovate, customize and can be flexible.

We need only look at the level of ‘pivoting’ that small businesses undertook during the coronavirus pandemic. Cafes and restaurants offered home takeaway and delivery; businesses stepped up their online sales; service providers offered consultations via zoom teleconferencing; and, the ‘home-office’ was recognised as a highly productive alternative.

Had the pandemic arrived just two years earlier, many of us would have struggled with insufficient internet services. We have much to be grateful for.

This incredible timing has ensured that our internet services were able to support us to learn, watch Netflix, keep in touch and to continue to operate our businesses during this time. The Cloud has made our home office available anytime, anywhere and many businesses are doing away with expensive commercial leases and reinvesting in a remote workforce.

With a broad acceptance of the “remote office worker”, many small businesses are tapping into business support services where they may not have dared to before.

The remote office support assistant, commonly referred to as a Virtual Assistant, works without distraction, is committed to compartmentalising their time and is working flexible hours in order to live the lifestyle of their choosing. It is this payoff that increases their drive, focus and productivity.

While the biggest threat to many small businesses is cashflow, outsourcing to a virtual assistant can help them achieve higher profits, without the hassle and financial commitment of an employee.

Many small business consultants, allied health professionals and tradespeople find themselves consumed with tasks that stop them from doing what they do best - and that’s making money!

There may be quotes to prepare, invoices to follow up, telephones and emails to manage, websites to be created, signwriting to organise, social media marketing, bookkeeping, appointments to book, and the list goes on… Running your own business can be consuming.

However, it is unlikely that your virtual assistant started in the cloud or on the internet. They’re likely to have gained experience working in an office, so they understand your workplace to a fair degree. They make a business hum while business owners spend their time where needed most.

Business owners and consultants know that they pay for their virtual assistant to answer their calls but they don’t have to pay for the time between calls. They don’t pay for the moments their virtual assistant makes themself a coffee or takes a break. There’s also no annual leave, superannuation, WorkCover, payroll to administer, annual review, training or desk or phone to provide.

Simply put, business owners pay only for the hours their virtual assistant is being productive.

A virtual assistant is a force to be reckoned with when compared with a full-time employee who spends time being trained, having office chats, attending medical appointments, filling in timesheets, taking breaks and soforth.

Not to say that a full-time employee doesn’t come with benefits; they certainly do if they meet and greet clients in a showroom or busy reception space.

However, with everything in the cloud and with internet security easily manageable, a virtual assistant poses an extremely cost effective alternative for any business.

Smart business operators know that a good Virtual Assistant can move them ahead in leaps and bounds. It’s just good business to work smarter, not harder.

So what's stopping you?

Checkout my website: or let's chat about how I can help your business grow on 0448 331 778.

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